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Shopify's Partner Directory now builds profiles from its own record of Partner work

Swearing in of Slemp, 9/4/23
Photo: Swearing in of Slemp, 9/4/23 by libraryofcongress, CC0

The Shopify Partner Directory has been redesigned. Profiles are now built largely from a Partner's collaboration and store transfer history over the past four years, and they update automatically as new work is completed. Shopify says this gives merchants a record of each Partner's work that Shopify has confirmed.

What you will see

Each profile now mixes two kinds of information. Partners control their business name, logo, description, contact details, website, social links and featured clients. Shopify controls the rest: the Partner's tier and tenure, an estimated company size, estimated active projects, and the industries, services and markets they most often work in.

Reviews and ratings have been removed from profile pages. Partners in Shopify's Partner Program Select tier and above can be featured in the directory, and search results are sorted alphabetically.

Why it matters for your store

If you are looking for an agency or developer, the directory now shows more of the work behind each name and less star-rating opinion. Since reviews are gone, you will need to judge a Partner from their history, featured clients and the details they publish themselves. Alphabetical sorting means the order of results does not signal quality.

What to do this week

  • If you already work with a Partner, check that their profile matches the work you have done together.
  • If you are choosing a Partner, compare their listed industries, services and markets with your own store.
  • Nothing else is needed from you. The profile changes are for Partners to keep up to date.

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