E-commerce tools

Tools for online stores

New tools for selling online, from the companies that make them: what each one does, who it's for and where to try it.

12 tools

3 tools in Ads

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Google & YouTube app links Shopify stores to Google ads and shopping

Google & YouTube

Shopify App Store · Marketing and conversion

Google's free Shopify app syncs your products to Google Merchant Center and runs Performance Max ads on Search and YouTube. It suits stores that want to sell through Google and YouTube. Installing is free, but ad spend is billed to your Google Ads account.

Free to installShopify stores
Open Google & YouTube
Facebook & Instagram is Meta's free Shopify app for shops and ads

Facebook & Instagram

Shopify App Store · Marketing and conversion

Meta's free Shopify app connects your store to Facebook and Instagram. It syncs eligible products into a shop on both apps, so you can sell from one inventory and create ads and shoppable posts. Ad spend is billed to your Facebook ad account.

Stores on ShopifyFree to install
Pinterest's Shopify app publishes your products as Pins and runs ads

Pinterest

Shopify App Store · Marketing and conversion

Pinterest's free Shopify app connects your store to Pinterest, so you can publish products as Pins and run shoppable ads. It updates your catalog every day and tracks results with the Pinterest Tag. You pay only for the ads you buy.

Shopify storesFree to install
Open Pinterest