New tools for selling online, from the companies that make them: what each one does, who it's for and where to try it.
12 tools
2 tools in Google
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Shopify App Store · Marketing and conversion
Google's free Shopify app syncs your products to Google Merchant Center and runs Performance Max ads on Search and YouTube. It suits stores that want to sell through Google and YouTube. Installing is free, but ad spend is billed to your Google Ads account.
Free to installShopify storesGoogle · Catalog and SEO
Merchant Center is a free Google tool that lists your products across Search, Maps, YouTube and Images. It suits online stores and physical shops, and it can import products from Shopify, Wix or WooCommerce. Paid ads are optional, so sellers can start with free listings.
Online and local storesFree to list