E-commerce tools

Tools for online stores

New tools for selling online, from the companies that make them: what each one does, who it's for and where to try it.

12 tools

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Merchant Center

Google · Catalog and SEO

Merchant Center is a free Google tool that lists your products across Search, Maps, YouTube and Images. It suits online stores and physical shops, and it can import products from Shopify, Wix or WooCommerce. Paid ads are optional, so sellers can start with free listings.

Online and local storesFree to list
Open Merchant Center