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Evernote used ChatGPT Ads to find paid subscribers

OpenAIAI in business
Who it's for
People working with AI
Where it works
ChatGPT Ads

Key points

  • Evernote used ChatGPT Ads to reach AI users
  • Team tracked free trials that became paid
  • Results judged by trial-to-paid, not clicks

What happened

Evernote, a note-taking app, used ChatGPT Ads to introduce its app to people working with AI. The team tracked how often free trials turned into paid subscriptions.

Why it matters

It shows that ads inside an AI assistant can be measured against real sales. Businesses testing AI ad channels can judge them by trial-to-paid results, not just clicks.

What to do

Nothing is needed yet.

Source

Written with AI from the source above. If something looks off, the source is what counts.

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