With Shopify alone
With Shopify alone, a Black Friday sale means lowering prices and setting compare-at prices on every variant, usually late at night when the sale starts, then doing it all again in reverse when it ends. Bulk editing and CSV imports help, but nothing changes the prices at a set time unless you are on Shopify Plus with Launchpad.
Discount codes and automatic discounts can be scheduled, but they only show at checkout: product pages and collections keep the full price, and shoppers don't see the sale while they browse.
Step by step with Market Manager
- Create a sale and pick what goes in it: a collection, the whole catalog or products you choose. Or describe it to AI, for example "30% off everything from Friday to Monday".
- Set the discount, the start and the end in your store's time zone. Check the preview: each variant's new price, the lowest price allowed and anything skipped.
- Turn on the badges and the countdown in the theme editor, so shoppers see the sale on product pages.
- Schedule it. Prices drop when the sale starts, compare-at shows the original, and at the end every saved price comes back. To run into Cyber Monday, set the end date there.
What Market Manager does
- Starts and ends the sale on schedule, in your time zone
- Saves every original price before it changes anything, and puts it back at the end
- Shows the saving with the compare-at price, sale badges and a countdown
- Keeps every price above cost plus your margin, a floor or a maximum discount
- Shows the results of each sale once it's over
What it doesn't
- On the Free plan a sale holds up to 25 products and one sale runs at a time; a whole-catalog Black Friday sale usually needs Pro.
- Badges and the countdown are theme app blocks: you turn them on once in the theme editor.
- It doesn't send emails or ads about the sale; it changes prices and shows the sale in your store.
On the Free plan
Your questions
Can I set the Black Friday sale up a week early?
Yes. A scheduled sale waits until its start time; nothing in the store changes before then.
What if I edit a price by hand during the sale?
Your edit is kept. When the sale ends, only the prices the sale changed go back.
Can the sale run on into Cyber Monday?
Yes. Set the end date on Monday night, or edit the end while it runs.
Related use cases
- How to Schedule a Sale on Shopify, Step by StepHow to schedule a sale on Shopify so prices drop and come back on their own: what Shopify offers, what it doesn't, and the steps with Market Manager.
- Compare-at Price on Shopify: Show the Saving, Then UndoShow the original price crossed out during a Shopify sale with compare-at prices, and put every price and compare-at back when the sale ends.
- Price Protection on Shopify: Sales That Stay Above CostKeep Shopify sale prices above cost plus margin, a price floor or a maximum discount. Products that would break a rule are capped or skipped and listed.
Run your next sale with Market Manager
Free plan. Paid plans start with a 7-day free trial.