With Shopify alone
With Shopify alone, a holiday sale means changing prices and compare-at prices by hand when it starts and changing them back when it ends, often in the busiest weeks of the year. Outside Shopify Plus with Launchpad, nothing changes product prices at a set time.
A Christmas sale followed by a New Year sale doubles the edits, and each one has to start from the right prices.
Step by step with Market Manager
- Create a sale from a template such as New Year, start a blank one, or describe it to AI, for example "20% off gift sets from December 10 to 24".
- Pick the products, set the discount and the dates in your store's time zone, and check every new price in the preview.
- Turn on the badges and the countdown in the theme editor, so shoppers see the sale and the time left.
- Schedule it. On Pro and Business, line up more holiday sales and follow them in a calendar link for Google, Apple or Outlook.
What Market Manager does
- Starts and ends each holiday sale on schedule, while you're away
- Saves every original price and puts it back at the end
- Sale templates such as New Year, and your own saved templates
- Badges and a countdown that show the sale and the time left
- Price protection keeps every holiday price above your floor
What it doesn't
- The Free plan runs one sale at a time with up to 25 products; several holiday sales lined up need Pro.
- It doesn't send holiday emails or ads; it changes prices and shows the sale in your store.
- Badges and the countdown are theme app blocks: you turn them on once in the theme editor.
On the Free plan
Your questions
How early can I set up the Christmas sale?
As early as you like. A scheduled sale waits until its start time; nothing in the store changes before then.
Can a New Year sale follow the Christmas sale?
Yes, on Pro and Business, where sales are unlimited: schedule both, and each puts its prices back when it ends.
Will my prices be right after the holidays?
Yes. Every price the sale changed comes back when it ends; prices you changed by hand during it are left as you set them.
Related use cases
- Black Friday Sale on Shopify: Plan It Once, Let It RunSchedule a Black Friday and Cyber Monday sale on Shopify: prices drop at the start, a countdown runs and every original price comes back after.
- How to Schedule a Sale on Shopify, Step by StepHow to schedule a sale on Shopify so prices drop and come back on their own: what Shopify offers, what it doesn't, and the steps with Market Manager.
- Restore Original Prices After a Shopify SalePut every Shopify price back after a sale: originals are saved before the sale starts and restored when it ends, with History and Undo.
Run your next sale with Market Manager
Free plan. Paid plans start with a 7-day free trial.