What happened
Salesforce says AI is projected to drive $75.8 billion in Cyber Week spending, up 13% from 2025. Its new survey of more than 2,500 shoppers in the U.S., U.K., Canada and Australia finds that 74% trust AI's recommendations. Only 19% of personal agent users have let an agent check out.
Who it affects
All online stores that sell to shoppers who research products with AI tools, which Salesforce expects to be many this holiday season.
What to do
- Check that product titles, descriptions, prices and stock are accurate and current.
- Make sure your store's own shopper agent can answer common product questions.
- Keep product pages ready for shoppers comparing prices and reviews.
Written with AI from the source above. If something looks off, the source is what counts.
