Getting started

Your first sale in a minute

You'll build a sale with AI or with three buttons, check the prices and start it. Nothing changes in your store until you confirm.

  • About 3 min
  • 6 steps
  • On the Free plan

Step by step

  1. Open Promotions → Sales

    Until your first sale, Sales shows one idea and Create with AI under it, with a request ready from your own collections, for example “20% off Boots this weekend”.

  2. Build it with AI

    Press Build the sale as it is, or change the words first. AI finds the products, the discount and the dates, and shows the plan.

    Create with AI: Your sale with the discount, the days, the products and every count
    The app's real screen, with example store data.
  3. Or build it with buttons

    Prefer buttons? Pick products by hand in three steps: What goes on sale? (All products, one of your biggest collections, or Pick products…), How much off? (10%, 15%, 20%, 25% or Other) and When? (Now, for a week, This weekend or Pick dates). Then press See the prices.

  4. Check the prices

    See what's on sale and how many prices change. No price goes below your price floor.

    The sale preview: each variant's old and new price, what price protection did, and Pause
    The app's real screen, with example store data.
  5. Start the sale

    Press Confirm and schedule in the chat, or Start sale (Schedule sale when it starts later).

  6. Watch it go live, then end

    A green note at the top of Sales says how many prices changed and when they come back, with See it in your store. When the sale ends, it says all the prices are back.

Tips

  • Until your first sale, everything else on Sales, such as Store check, Plan the month and templates, waits folded under More ways to start.
  • A store with no products yet sees Add products, which opens Shopify's new product page.
  • You don't need to keep the app open: start and end happen on their own.

What to check

  • See it in your store: the product shows its sale price.
  • When the sale ends, the note on Sales says every price is back.

Common mistakes

  • Picking more than 25 products on the Free plan: a sale on Free holds up to 25; Pro and Business have no limit.
  • Expecting a sale badge in the store before turning the badges on in your theme (Promotions → Badges → Turn on in theme).

The plan you need

On the Free plan

Every plan. Free runs one sale at a time with up to 25 products; Pro and Business have no limit on sales or products.

Your questions

What if I change my mind after starting?

Pause puts the original prices back at once, and Resume discounts them again. Cancel puts the prices back and closes the sale.

Do I have to keep the app open while the sale runs?

No. The sale starts and ends on its own, and the prices come back at the end.

Run your next sale with Market Manager

Free plan. Paid plans start with a 7-day free trial.